Report on the Car HMI Europe 2018 – by Peter Rössger, beyond HMI/////

Peter Rössger is founder of beyond HMI///// and an integral part of the Car HMI Europe community. He created a paper reporting all the keynotes and presentations held at the Car HMI Europe in Berlin. The meeting was conducted with about 300 participants at the Titanic Hotel Berlin – all statements listed below were made by the speakers of the Automotive HMI community. This article only shows a few examples, download the full report to read all remarks and findings.

Background, Markets and Trends

  • User experience (UX) steers user perception (joy of use, desirable, attractiveness, trust). Usability steers user performance (effective, efficient, usable). Both build user satisfaction
  • “UX encompasses all aspects of the end-user interaction, with the company, it’s services and products…” Donald Norman
  • A product or service with great UX is usable, feasible, and valuable
  • User interaction is all about shaping the relationship between humans and their environment
  • UX is the crucial identity of the automotive future
  • Megatrends influencing the automotive industry are: digital lifestyle, electrification, autonomy, sharing economy (remark: is see others as well: urbanization, aging societies, health, safety, …)

Processes and Tools

  • A successful HMI/UX development requires a holistic view on the customers’ lives: habits on mobility, eating, digital lifestyles, living in megacities
  • A complete UX innovation practice involves: research on in vehicle UX and UX strategies to support product planning, consumer sentiment analytics, and product evaluation
  • Align with what you want to do and what not, apply the IS/IS NOT tool, create a mission to be different, an aspiration to make a promise, identify concrete benefits, and result in an innovative product, be unique, advantageous, and essential, create myths, rites, and signs for your vision
  • A modern automotive HMI process is human centric and applies user journey, storyboard, identification of requirements, concept, visual design, prototyping, testing, feedback into development
  • Modern HMI development avoid waterfall processes, agile approaches with incremental deliveries are the trend
  • The quality of an HMI needs to be measured. Criteria for a valid measurement procedure are: clear, specific, normalized, comparable, has an impact. The metric will be as unique as businesses are.

Products and Technologies

  • The new Ford Focus has a new HMI solution. It is based on a human centric, low clutter design and sold worldwide. Cluster and HUD focus on driving related information, the content can be adapted to personal use cases. The steering wheel gives control to the driver by a reduced number of input devices and a driver-oriented grouping. The infotainment system allows effortless connectivity, it uses an old HMI paradigm by having two rotary knobs. The driver assistance systems are easy to use, the 360° function integrated various driver assistance systems. The global requirements are: covering the broadest spectrum of mid-size car users, simplified design, intuitive driving experience
  • The MBUX contains cutting edge design thinking, multimodality and has no limits to realize a unique UX. The HMI is easy to use, multimodal, intuitive, and personal. It contains benchmark connectivity, best possible graphics and artificial intelligence. It is part of the Internet of Things and contains natural speech interaction for most languages
  • To gain UX emotion needs to be added to usability. Possible technologies are: haptic surfaces, holography, virtual reality, user stare and health measurements, caring technology, embodiment, empathic convenience, artificial and emotional intelligence in the HMI
  • An understanding between car and driver is required, co-learning, co-driving, co-mmunicating
  • 70% of users turn ADAS systems off due to a poor initial experience

The full report including all insights and graphics is available for download. Please find the download button below to access your report:

Hyundai’s Connected Car Evolution Continues With In-Car Payments

Hyundai Motor America recently partnered with Xevo to demonstrate an in-car payment concept that would allow drivers to pay for gas, coffee, food and parking without leaving the vehicle. Chevron, Texaco, ParkWhiz and Applebee’s have already signed on as merchants for the potential payment solution.
“The dining case is particularly interesting because those fast casual restaurants are a place where the infrastructure is there already,” said Cason Grover, senior group manager of vehicle technology planning for Hyundai Motor America. “You see those carryout-only lanes, so in a sense they’re kind of ahead.”
Grover said that parking places are exploring options for dedicated lanes, and speculated that chip-equipped license plates could allow for faster service via Bluetooth or DSRC. If, for example, a gas station could identify a vehicle the moment a driver pulls up to the pump, payment could be facilitated automatically.
“It adds convenience today,” he said. “As that infrastructure builds, we’re ready, so the value grows even more as the merchants do more and more.”

Payment Options

Hyundai and Xevo are developing the Hyundai Digital Wallet payment platform that will allow customers to store their payment information. The system goes beyond credit and debit, allowing other options (such as gift cards) to be incorporated.
“Being able to allocate which payment solutions that you would want to add to this Hyundai Wallet is really what we’re talking about being able to do,” said Paul Galle, VP of automotive programs in business development at Xevo.
The specific details are still being worked out, so it’s not yet clear how this will work. When asked if a prepaid card could be scanned directly into the automobile, Galle said he wasn’t sure Xevo and Hyundai would go down that path. More than likely the cards will be added to the wallet in a more traditional manner.

Data Sharing

In addition to its partnership with Xevo, Hyundai also recently joined the Verisk Data Exchange, which will allow customers to share their data for usage-based insurance programs.
Collectively, that’s a lot of information that will pass through Hyundai’s connected automobiles.
“I think certainly over time, as we work toward production we talk about how we share data,” said Grover. “We have some visibility into consumer preferences – who goes where the most. Maybe our brand, for some reason there’s a correlation with this particular merchant that we brought on board. If we see a lot of usage, maybe there’s some co-branding opportunity.”

Vehicle to Cloud

V2X encompasses V2V (vehicle to vehicle) and V2I (vehicle to infrastructure), but Grover is also looking at a third component.
“There’s a whole separate piece that’s really vehicle to cloud, or cloud to vehicle,” he said. “Using connectivity for possibly vastly enhancing our traffic offering or other data use for navigation, that’s the kind of thing I definitely see in the future.”
Looking beyond data that consumers willingly share, Hyundai is also curious about what could be done with anonymized data.
“As with probably every other OEM, we’re investigating that as well,” said Grover. “Genericized data is something we’re certainly studying. And that’s something we want to look at and make sure it’s within our privacy principals.”

About the author:

Louis Bedigian is an experienced journalist and contributor to various automotive trade publications. He is a dynamic writer, editor and communications specialist with expertise in the areas of journalism, promotional copy, PR, research and social networking.

Data Sharing with Insurance Companies: Curse or Blessing?

It’s more blessed to share data than to gather – UK startup Oxbotica wants to provide proof of that claim with its unique approach to improve autonomous vehicles.
Oxbotica was founded in UK as a spin-out from Oxford University’s Department of Engineering Science Mobile Robotics Group. Its focus is on sharing data collected by autonomous cars with authorities and insurance companies. What may sound horrifying for data privacy activists is a thought out approach to improve traffic safety. Oxbotica expects to leverage data transparency and commitment by the authorities, which should help accelerating the development of autonomous driving technology.

Testing process and objectives

The startup is running a fleet of 3 autonomous Ford Fusion models to implement their testing activities. The data is transferred via mobile communication and can be accessed by the insurance company XL Catlin, among others. This creates terabytes of data – daily.
Oxbotica decides which kind of data is forwarded to the authorities. The car delivers data about the current position and speed of the car but also data on route complexity. Data is evaluated by their software under the following aspect: What kind of behavior by the car increases safety – and which actions don’t? By analyzing the data, Oxbotica may identify dangerous maneuvers and prevent the cars from executing them.

Volvo is looking for the Critical Mass

The idea to connect vehicles with each other, is also implemented by Volvo in Scandinavia. Connected cars inform each other about potential road hazards or dense traffic. If, for example, a car uses its hazard lights, this is communicated to surrounding vehicles. The more cars participate in the conversation, the safer gets the traffic. However you need a certain amount of cars to provide a certain degree of safety. Volvo is testing in Sweden and Norway to find that critical mass and has invited more partners to participate in their program.

5G let off the leash

The huge mass of data collected on the roads is a tough challenge for the existing network infrastructure. That’s why the industry and politics count on 5G as a communication standard. The 4G LTE successor shall enable a much higher amount of transmitted data and is expected to work more stable with (almost) real-time data transmission.
Recently Germany set up first testing areas in Berlin and Hamburg. In the USA telecommunication giants Verizon, AT&T and T-Mobile plan to commercialize the technology as soon as possible. First practical applications will show if 5G can be the door opener for infotainment and autonomous driving.

About the author:

David Fluhr is journalist and owner of the digital magazine “Autonomes Fahren & Co”. He is reporting regularly about trends and technologies in the fields Autonomous Driving, HMI, Telematics and Robotics. Link to his site: